Today, January 10th, is Toka Ebisu day.
The annual Hoega procession has arrived.

The Hoe-kago procession is where, back in the day, the geisha of Nanchi, on behalf of the patrons of Semba,
This is a traditional event originating from heading to Ebessan to pray for prosperous business.

starting with Yoshimoto comedians, people doing business in Minami, geisha, Bunraku puppets, Shochiku Shin-喜剧, and Shochiku Geino talents and
Celebrities, such as baseball and judo athletes, ride in palanquins called hoega and parade to Imamiya Ebisu Shrine.

It was bustling with many people, and it brought us much prosperous business and good fortune.
We look forward to your continued support of Dugayakisuji Shopping Street this year as well.